7. Unstoppable Promotion

The most important thing after you create a business web site is promotion. Without promotion, how do you want to sell the products/services? Here are the familiar way to promote your business web site on the net...

Search engine
Directory
E-mail
Forum
Change Link
Buy advertise
Offline advertise

Search engine

No doubt, the search engine is the most popular way for people to search what they want. I'll show you some of famous search engine on the net...

Google
MSN
Yahoo
AOL
Ask Jeeves
Lycos
Infospace
SlashmySearch

How to add your site in the search engine? Check out the search engine listed and find the button "add site". If you can't find the button, I give you example... Type in add site in blank box at google.com. After that you will see a list of add site program. Just put your domain name on the search engine you choose to promote.

You need to wait for 2 weeks or more before your domain name will be listed in search engine data. 2 weeks or more? It's too late! Those search engines give you free service for promotion...What can I say? However, there is a pay-per-click system in search engine.

This system will make your web site to be listed in search engine less than an hour. Pay per Click service is good for someone who wants to see the reaction from the internet’s user. By doing that, you can upgrade your web site accordingly. You need to pay for each click you received. The good news is your web site will be listed on top of the search engine.......except your competitors pay higher than you.

Some Popular pay-per-click for you.

Overture
FindWhat
Kanoodle
Google Ad Words

Directory

Search engine use automatic software to add your web site in their list but directory use human being to add your web site in their list.Most of
the directory such as Yahoo Directory and Lycos Directory will cost you very expensive before adding your web site in their database. After
payment, one of them will visit and check your web site wether it is allowed or not allowed to be added in their directory based on a suitable
category.

Directory has more high quality web site. It's easier for people to search based on the directory's category.

Secret: Dmoz.org is a free directory...

Email

Email is very popular on the net. If you know how to promote correctly by using email, it'll give you a great help to promote your web site efficiently.
Beware of the junk mail or spam! It will decrease your credibility as an online entrepreneur.

How to promote by email?

Send email to people who request only. Example, in your web site or discussion forum you can tell them to receive more valuable information about your
products/services by email. This will increase the popularity of your web site because they want extra information from your email.

Forum

Firstly, you need to join the forum based on your products/services. Make sure you join the right topic so you can promote your products/services.Don't make a promotion in a non related topic or you'll be banned by the moderator. This will give a bad reputation....

How to promote in a forum?

If you are expert in stress management, you can write an article about it and sent it to healthy or psychology forum as a new topic. At the bottom of your article, you may put your web site link or you can tell them how to contact you for extra information about stress management.

By writing an article, you can show them your speciality and make them trust your products/services.

Change link

You can change your web site's link with other's link. If you are selling shoes on the net you may want to change link with stocking's web site owner.
The related link in your web site will give a big help to your visitors. When they check your stocking's link, they'll go back to your web site to buy
shoes after buy the stockings. This is not impossible.

Not only shoes and stockings, it can be anything.Software and hardware, books and stationery...etc.

Buy advertise

Make sure to put your banner at the right place on the net..

If you are selling shoes...shoes again? You can put your banner at sites which are fashion or sports related.

Do you know?

Cost of the banner are based on the size of the banner(small or big of the banner) and the web site which sell ad space. There are two options to buy ad.

Cost per 1000 impression(CPM)

If the cost for 1000 impression is $20, that means cost for your banner to be show 3000 times on the advertise site is $60. You can manage how many times
your banner will be shown to users on the advertisement site.

Pay for one month.

The cost for advertise is static such as placing your ad on the site for one month period will cost you $200. This is the best option if there are many
visitors on the site you place advertisement.

Offline advertisement

Don't underestimate the traditional way of advertising. Offline advertisement can be on the newspaper, business card, magazine, television or radio.
I give you some ideas.. You can promote your web site by put it on the discount voucher, poster and brochure or free sample.


Preview: What cost to create a business on the net?