5. Web Site's Structure

5. Web Site's Structure

A web site based on business may have:

Homepage
Products or Services page
Company's or your background
A page content how to contact
A page for people to buy/order your products or services.
Informative page

Homepage

It contains introduction for your web. Your intro must mention about the visitor's interested. If your web site is selling shoes. You must talk about your shoes and the benefits when wearing it. Such as your shoes are high quality and water-proof.

Make sure your homepage is interesting, put some graphics or your own logo on it because the visitor's first impression is very important. If you are not confident enough to create an interesting homepage, you can just put your products or services page as your homepage. For example, you can check it out here.

Products or services page

Put all the information about your products/services here. Put some pictures as well you are selling products. You must tell the visitor why they need your product/services. The best way is to tell them the benefit of your product/services. Make sure your information in the products/services are simple and easy to understand.

Company's or your background
It's very important to tell your visitor about your background. This will make them trust you if they want to be your client.

A page content how to contact

If the visitor don't know how to contact you, this will be a big lost for your business. At least you can put your email on this page. It'll be better if you can put your address, phone number and email. If you put your phone number, make sure you put the time for visitor to call you. Example, Everyday from 9am-9pm except Sunday. Don't forget! if your business is international, you need to consider which
is the best time for visitor to make a call. Do you want to receive call at 3 o'clock in the morning?

A page for people to buy/order your products or services.

You must tell the customer about your bank account and how to make order or buy your product/services. Give them options, pay by cheque, pay by credit card or pay by e-gold. Put as much options as you will make your client easier to make payment.

In this page, you have to make sure your client feel safe to make an order and to put in their information. Most of the client will change their mind when they feel not safe. Besides, you need to tell them about how they'll get your products or services after they make the payment into your account.

Informative page!

Most of the internet's user are searching for the informations not the product or service. By giving the valuable information to them such as tips on how to diet for healthy site, tips about revenue for a work at home page. Give them more information so they'll always visit your site for references.

Your web site must focus to your visitor's need...visitor, visitor, visitor and more visitor. Get more visitors to get more clients...

Continued...

Preview: "Web site is done but how I want to get paid?"